We love to hate capitalism. From this phrase we should emphasize the verb “love”. Indeed, it has become not only fashionable but even a pleasure to condemn capitalism… without even bothering to explain it. Many find the world unbearable, especially because they have lost their will. Not to live, but in general. Now, hating capitalism has become for many the only way to sustain their desire. Hating is preferable to indifference. But this may go even further. We decry consumerism, being bombarded by images, living hooked to all sorts of addictions. We claim that beyond this sphere of demands, there is something like pure will or “desire”. But the truth is that this very world we hate may be the only support we have for our desire. We need to hate capitalism so much. But this is precisely they way in which critics fuel capitalism.
Arturo Romero Contreras Profesor Investigador en Filosofía BUAP/ Professor Researcher in Philosophy BUAP, Mexico